Charitable Foundation
Showing a Complex Organization
Client: Charity foundation Nuzhna Pomoshch.
Studio: Blaster
Task: Create a branded video for the website explaining the foundation's ecosystem of initiatives and platforms.
Challenge: Connect many different services and projects into one clear system and show how they support each other.
My role: Animation Director. I developed the concept, structured the narrative, and directed the team.
Solution: We used the metaphor of an apartment building shaped like the name "Нужна помощь", where each letter functions as a separate apartment representing a different initiative. A coin — symbolizing a donation — travels through the building and appears in each "apartment," linking the services together and showing how they operate within one ecosystem.
A building that is home to the ecosystem
Character designs showing diversity
Illustration, motion design, and final assembly were executed by other amazing artists — my colleagues from the Blaster team.