Tinkoff Bank
Capturing Attention in Seconds
Client: Tinkoff.
Task: Create a YouTube preroll promoting job opportunities at Tinkoff.
Challenge: Capture attention in the first seconds and quickly communicate the variety of roles in the company.
My role: Animation Director. I developed the concept, structured the story, and directed the team.
Solution: The video uses a fast-paced narrative to introduce different professions at Tinkoff. For additional dynamism, transitions between roles are built with morphing and frame-by-frame animation, smoothly transforming one character and profession into another.
Finding the perfect color combo within the brand guidelines
Illustration, motion design, and final assembly were executed by other amazing artists — my colleagues from the Blaster team.
Client: Tinkoff
Studio: Blaster Studio