EdTech / Rostelecom Academy
Hooking Attention in the First Seconds
Client: Rostelecom Academy — online education for entrepreneurs.
Studio: Blaster
Task: Create an animated video explaining the Rostelecom Academy learning platform and its educational opportunities.
Challenge: Present a digital learning product clearly and engagingly, avoiding a dry corporate tone.
My role: As an Animation Director, I developed the visual concept, guided the storytelling, and directed the animation team.
Solution: I used a clear explainer structure with expressive character animation and visual metaphors. A monster appears in the opening seconds as a visual hook, immediately capturing attention and setting the tone for the story.
Illustration, motion design, and final assembly were executed by other amazing artists — my colleagues from the Blaster team.