M.Video — One Retail
Making Technical Content Engaging
Client: M.Video — a big online + offline consumer electronics retailer.
Studio: Blaster
Task: a video showcasing M.Video's omnichannel tech for investor presentation.
Challenge: Translate complex technical material into clear and engaging stories while meeting a tight production timeline.
My role: as an animation director, I defined the visual concept, directed the team, and supervised production.
Solution: I proposed a minimal visual style with linear illustrations and three colors to speed up production. Frame-by-frame animation for characters and playful visual metaphors made the technical content engaging.
Result Video:
Drafts and character designs:
Illustration, motion design, and final assembly were executed by other amazing artists — my colleagues from the Blaster team.